Infinito by Marcantonio arose out of a seemingly impossible challenge. Namely, how to transfer all the iconic value of one of the most powerful symbols of the collective imagination into an object that for Natuzzi has an equally iconic value, the sofa. The product that made Natuzzi one of the world’s most famous lifestyle brands. One that also has its own strong visual identity, which has become part of our collective imagination – its soft generous shapes, its rounded curvy lines, its colourful flamboyant design, its exuberant looks, its Mediterranean style. This is where the real challenges began, with both a technical and structural challenge, and an aesthetic one – how best to give Infinito all the comfort and amenity that a Natuzzi sofa needs. And not a drop less. Challenges that brought out the best in the skilful craftsmanship of our workers. In their hands, a fascinating idea became infinitely embracing. Giving life to a new icon of contemporary design.
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